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In 2025, Rio remains the top destination booked by foreign tourists. The city also continues to lead the ranking of Brazil’s ten most searched attractions online, with Christ the Redeemer topping the list with over 175,000 searches in a year. The data come from the 2025 edition of Tourism Trends, published by the Brazilian Agency for International Tourism Promotion (Embratur) and the Ministry of Tourism.
Christ the Redeemer has gained even more prominence with the launch of Embratur’s Rio, Blessed City campaign at the Lisbon Tourism Exchange (BTL) last week. The initiative aims to promote the city in the European market, showcasing its appeal for religious and sports tourism.
According to Embratur President…
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