Feel Brazil: 101 ways to experience a more inclusive, authentic, and sustainable Brazil

Brazil is turning up the volume on experiences that matter. With the launch of the Feel Brasil project, the country is inviting the world to look beyond postcards and popular tourist routes—and to dive into immersive, meaningful journeys that connect people, cultures, and nature across all 27 Brazilian states.

Spearheaded by Embratur – the Brazilian Tourist Board and Sebrae Nacional,Feel Brasil is a celebration of 101 carefully curated experiences in 61 cities, designed to highlight a more inclusive, innovative, and sustainable side of the country. And the numbers speak volumes: 59% of these experiences are led by women, and more than 80% are powered by inclusive teams committed to social and environmental responsibility.