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France, the most visited country in the world, welcomed a record-breaking 100 million international tourists in 2024. The milestone was driven by multibillion-euro investments in a country long known for its hospitality and by the Paris Olympic Games. Now, French authorities are betting on a full recovery of long-haul tourism—still lagging behind pre-pandemic levels—despite inflation, geopolitical instability, and more expensive airfares.
For Brazil, the gap remains steep: the number of Brazilian visitors to France is still 35% below 2019 levels. But as 2025 marks 200 years of diplomatic relations between the two countries, upcoming celebrations are expected to boost tourism in both directions.
In January, international…
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