Lady Gaga’s concert likely to raise BRL 600M in Rio

US pop star Lady Gaga’s visit to Rio de Janeiro is expected to generate BRL 600 million for the city’s economy. The free concert is slated to take place on May 3, when 1.6 million people should gather on the sands of Copacabana Beach.

Of these, 240 thousand people should be tourists—80 percent international, 20 percent Brazilian. The estimates are part of a study carried out by city authorities and Rio’s tourism agency Riotur.

The holiday effect

As the concert takes place on a Saturday two days after Labor Day (May 1, Thursday), the city estimates that international tourists will spend an average of four days in the city, and Brazilians three days. International tourists should spend an average of BRL…