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With an expected crowd of 1.6 million people and an estimated R$600 million in economic impact, Lady Gaga’s free concert on Copacabana Beach next Saturday (3) will also serve as a major platform for brands. The projected impact would be about 27.5% higher than that of Madonna’s show last year, highlighting not only the event’s tourism and cultural potential but also the opportunity for more than six sponsors to strengthen ties with the public.
The event, organized by Bonus Track Entretenimento, is part of a broader project called “Todo Mundo no Rio” (“Everyone in Rio”), which plans to hold free concerts over the next four years.
“There’s a strong image boost for the city, monumental media exposure, and a…
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