Madonna’s final concert of her Celebration Tour pushed Rio de Janeiro’s hotel performance in May, according to preliminary data from CoStar.
May 2024 (year-over-year % change):
- Occupancy: 62.0% (+6.0%)
- Average daily rate (ADR): BRL729.06 (+19.9%)
- Revenue per available room (RevPAR): BRL452.14 (+27.2%)
On Saturday, 4 May, Madonna wrapped her Celebration Tour with a free concert on Rio de Janeiro’s Copacabana Beach, which attracted over 1.6 million fans, and resulted in the market’s highest daily levels for the month: occupancy (83.9%),…
