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Madonna Concert Drove Rio De Janeiro Hotel Performance in May
Madonna’s final concert of her Celebration Tour pushed Rio de Janeiro’s hotel performance in May, according to preliminary data from CoStar.
May 2024 (year-over-year % change):
- Occupancy: 62.0% (+6.0%)
- Average daily rate (ADR): BRL729.06 (+19.9%)
- Revenue per available room (RevPAR): BRL452.14 (+27.2%)
On Saturday, 4 May, Madonna wrapped her Celebration Tour with a free concert on Rio de Janeiro’s Copacabana Beach, which attracted over 1.6 million fans, and resulted in the market’s highest daily levels for the month: occupancy (83.9%),…






























