The Rio Carnival is an economic and tourism boon for Brazil

On the morning of Tuesday, February 25, the alleys of the Saara, a huge popular market in the heart of Rio de Janeiro, were packed. Despite the heatwave, crowds flocked to the stores to stock up on fantasias: Glittery, colorful accessories that are essential for taking part in the blocos, the traditional street processions that take place during Carnival. In 2025, Carnival is officially celebrated on March 1, 2, 3 and 4, while all the festivities take place from February 28 to March 8. “Products are cheap here!” said Lucas Machado, a 26-year-old programmer, who was about to buy a pink and…