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Domestic and international hotel brands plan to open new locations in Brazil in 2025 and are eyeing further expansions in the coming years. Promenade, Atlantica, Accor, Nannai, Hilton, Louvre, Atlântica, and Windsor anticipate continued strong demand in Brazil’s hospitality market in the medium to long term, justifying ongoing investments even amidst a weaker performance in the services sector this year.
The launch of new hotels is driven by a combination of growth in the events market and a rise in tourism—both domestic and international. Another factor contributing to the expansion of these chains is demand outside the Rio-São Paulo area, leading to a geographical decentralization for some hotel groups.
Promenade, a…
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