Tourism New Zealand opens new office in Brazil

Tourism New Zealand has opened a new office in Sao Paolo, Brazil, to ramp up its presence in the emerging markets of Latin America.

Research into the Latin American markets, including Argentina, Brazil, Chile and Mexico, found Brazil offered the most potential, according to Tourism New Zealand’s chief executive Kevin Bowler.

“In the last couple of months we have undertaken a detailed analysis of the region’s potential for visitors to New Zealand,” Bowler stated. Interviews have been conducted with trade and industry experts including the Ministry of Foreign Affairs and Trade, New Zealand Trade and Enterprise and Education NZ.

“At the same time, we have put into the field consumer studies in Chile and Brazil,” he…