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British Airways forced to downgrade thousands of members
THE NEWS:
Customers now earn one tier point for every £1 spent, and the airline’s Silver and Gold status now require minimum annual spends of £7,500 and £20,000 respectively.
DETAILS:
Customers earn tier points based on spend rather than miles flown.
Silver status requires a minimum annual spend of £7,500.
Gold status requires a minimum annual spend of £20,000 per year.
The change has drawn criticism from members.
It could cause many BA Club members to lose their status at renewal.
WHY IT MATTERS:
The shift to spend‑based points and higher spend thresholds may force frequent flyers to increase their spending or forfeit elite status, potentially affecting loyalty retention and revenue for the airline.
FAQ
How are tier points earned under the new scheme?
Tier points are now awarded at a rate of one point for each £1 spent, replacing the previous mileage‑based accrual.
What spend is required for Silver and Gold status?
Silver status now requires a minimum annual spend of £7,500, while Gold status demands at least £20,000 per year.
What impact could the change have on BA Club members?
The new spend thresholds could cause many BA Club members to lose their elite status when they renew annually, as they may not meet the higher spending requirements.
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