“This concept plays on the idea that customers usually take photographs from their seat out of the aircraft window, but instead, reversing the camera and spotlighting customers emotions as they look onto their destination, ” Uncommon explains in campaign materials.
Such visuals, “can give a deeper insight into their unique stories and original reasons for travel.”
Pulitzer Prize-nominated photographer Christopher Anderson helped develop the campaign. Both the animated and static executions work equally well, conveying the notion of spirited discovery and adventure which is every airline’s stock in trade.
The work breaks today across 324 locations around the U.K., including London’s Piccadilly Circus.