As another result of its continuous efforts at promoting Sri Lanka as a potential tourism destination, Sri Lanka Tourism participated in the South Asia Travel & Tourism Exchange (SATTE) travel fair which was held in Greater Noida, Delhi-NCR, India, from May 18-22nd, with 65 Sri Lankan travel and tourism companies participating, a Sri Lanka Tourism Promotion Bureau press release said. The release adds: ‘Sri Lanka’s participation was successful and this year’s SATTE was a collaborative effort of the High Commission of Sri Lanka in New Delhi, the Sri Lanka Tourism Promotion Bureau and 65 travel industry members, including SriLankan Airlines. India is a major source market for Sri Lanka tourism.
‘SATTE offers a comprehensive platform to domestic and international buyers and professionals from across the travel, tourism and hospitality industry along with national and state tourism Boards. SATTE is recognized as Asia’s leading travel and tourism exhibition to conduct business, share knowledge, exchange ideas in order to arrive at solution-driven innovations to accelerate the pace of the growth of the industry. SATTE has grown in terms of exhibitions and visitors (including international and domestic buyers) and is today the biggest networking forum for the travel and tourism industry in South Asia.
‘SATTE is an exceptional trade event which is well-supported by the Ministry of Tourism, government of India, national and international tourism Boards, Indian and international travel and trade associations and organizations, among others. 1,200+ exhibitors, 35,000+ trade visitors, 800+ VIPs & delegates, 26 state tourism Boards from 50+ countries attended SATTE 2022.
‘The Sri Lanka stand had a floor area of 256.5 sqm and was a vibrant attraction, with the décor used to decorate the stand highlighting all tourism attractions of Sri Lanka. The stand warmly welcomed visitors and gave them a flavour of the perfectly blended culture and heritage…