Fasten your seatbelts, Al is spreading its wings.
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The female staffer named Sama 2.0 was introduced at this week’s ITB Berlin trade show. The airline demonstrated its advancement with a video showing that a customer can speak into their phone with Sama responding on a large kiosk-style screen.
The virtual cabin crew member is also available through its metaverse, called Qverse, and the Qatar app. The airline claims it’s the first Al-powered customer assistant of its kind.
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The name Sama means “sky” in Arabic. It blends “technology with empathy and personalization” and offers “engaging interactions that mirror human conversation,” the airline and developer UneeQ said in statements.
The AI attendant is designed to learn from customer behaviour through “comprehensive visual interactions” to “assist its passengers in designing curated travel experiences.”
The virtual helper can help guide passengers through 3-D-mapped renderings of airports and answer travel-related questions about check-in and baggage in real time as they are typed or spoken into a chat module.
The assistant speaks English, but there are plans to have it fluent in other languages, including Arabic, later this year.