AI Platform Nowadays Wins BTS America Innovation Faceoff

Nowadays, an AI-powered event planning tool, has won the BTN Group’s Business Travel Show America Innovation Faceoff. The company’s co-founder and CEO, Kristen Jones, and co-founder and CPO, Michael Hincks, presented the solution at the competition held at the Javits Center in New York City. The victory was announced on May 8, 2024.

Nowadays, which launched last year, is designed to streamline the event planning process. The platform automates various tasks, including supplier sourcing, budget management, and timeline creation. A key feature is its integration of environmental, social, and governance (ESG) criteria directly into the planning process, allowing event managers to align their events with sustainability and social responsibility goals.

The tool also offers real-time budget tracking, providing planners with immediate visibility into their spending. This feature helps ensure events stay within financial constraints. The company aims to significantly reduce the manual workload for event managers and enhance overall efficiency.

The Innovation Faceoff showcased four innovative startups, with Nowadays emerging as the winner. The competition highlights new technologies aimed at addressing challenges within the business travel and events industry. Nowadays’ victory underscores its potential to transform traditional event planning methods through automation and advanced features.

### Key Points

* Four innovative startups participated in the BTN Group’s Business Travel Show America Innovation Faceoff.
* Nowadays aims to eliminate about 40 per cent of manual work for event planners.
* The tool is designed to reduce the number of tools used by 30 per cent.
* Nowadays expects to save clients roughly 30 hours per event.

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