The travel industry is still reeling from the impacts of the COVID-19 crisis. News regularly surfaces about financial restructuring plans, government support packages, bankruptcies, and layoffs in every sector. Many airlines, hotels, cruise operators, travel agencies, and rental car companies are in the throes of crisis management. But even as...Read more
The transportation industry has a long history of resisting all but the most essential innovations. In the face of security threats, logistics inefficiencies, and general uncertainty and volatility, transportation companies have moved at a snail’s pace—if at all—to digitize processes, incorporate emerging technologies, such as cloud and the Internet of...Read more
In the wake of COVID-19, restaurants, hotels, and airlines have to focus on meeting today’s most pressing need: making customers and employees feel safe and cared for throughout an entire hospitality experience. In a recent survey customers and employees viewed “businesses having clear plans for ensuring sanitary and COVID-safe environments”...Read more
Digitization has redefined the global transportation sector like few others. In what was until recently one of the last bastions of analog processes and entrenched inefficiency, transportation across road, rail, sea and air is experiencing profound redefinition and invention. In personal transportation in particular, prominent startups have shattered traditional industry...Read more
In 1964, the Sabre airline reservation system was released, and it quickly became the largest private, real-time data processing system in the world. Then, in the late 1990s, the internet transformed the travel industry again. Passengers are more connected than ever, but the systems that once propelled the travel industry...Read more
Cruise lines have a difficult course to chart. Increasingly, potential guests would like to arrange their trips digitally, and yet travel agents continue to own a substantial share of cruise ship bookings. To connect with guests more efficiently and personally without undercutting travel agents, cruise lines need to evolve and...Read more
People feel deeply emotional about travel. While banking, shopping and similar experiences are important and personal, discussions about miles, suite upgrades and boarding privileges tend to strike a deeper cord. Over the past 20 years, the global travel industry has been at the vanguard of digital innovation. And it is...Read more
For decades, transportation executives viewed the industry as a cut-throat competition to win the business of global shippers. In this view of the market, the ongoing battle for freight volumes defined most interactions in the supply chain. Prevailing incentives justified the frequent addition of complex and costly services to win...Read more
But 2021 doesn’t seem to be that year. While rising vaccination rates have eased restrictions in many places, pandemic-related concerns are impacting how people plan to celebrate the holiday season. To better understand these perspectives, the IBM Institute for Business Value (IBV) surveyed more than 13,000 adults in 9 countries...Read more
We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email
Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:
Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all of the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers), both for Windows and for MAC users.
Despite our very best efforts to allow anybody to adjust the website to their needs, there may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to