Thought Leaders

Learn how UK supermarket Tesco used inclusive storytelling in its YouTube Ramadan ad campaign to better reflect and represent Muslim...

Saudi’s Neom project turned the Search insight “what is Neom?” into the foundation of a campaign that didn’t just give...

Laurie Baratti  |  TravelPulseYounger travelers, Gen Zers and Millennials, are driving many of the travel trends forecast for 2024. One...

Potentially, this could be down to the relative attractiveness of these properties for these events, the potential clientele and the...

Each month, we track the Chinese aviation market including the busiest airports, routes, cities, provinces and more. We're shining the...

What this means for independent hoteliersWhile the Lighthouse platform serves travel and hospitality businesses of all sizes, from small independents...

The landscape of innovation in the airline context is ever-evolving. That’s why staying on top of the latest news is...

People who think not in terms of certainties but in terms of probabilities tend to do much better in forecasting...

The shape of passenger demand for air travel is shifting, as leisure travel’s increasing share of the total travel market...