Thought Leaders

5 marketing tips for independent hotels Boutique hotels typically have more creative freedom when it comes to their marketing, but this...

AI: From buzzword to business impactWhen it comes to AI in travel and hospitality, Jordan sees three areas of immediate...

Taking a multi-channel approach to distribution transforms vacation rental marketingGiven the challenges we raise, adopting a multi-channel approach to distribution...

The importance of hotel market segmentationAs discussed in our recent podcast, “the Art of the Sellout”, hotel market segmentation is...

3 benefits of AI tools for small hotelsAI tools offer a range of benefits tailored to help small hotels thrive...

Explore our January 2025 aviation infographics for bite-sized insight into this month's key aviation market analysis. Discover 2024's busiest international...

As this tension builds, the world of generative AI offers a new proposition: AI-generated—aka synthetic—users. Here’s the pitch: Are you...

The jury has been out on the potential for a sustainable long-haul low-cost airline operation for many years and whilst...

3 Key benchmarking metrics At the highest level, what key insights do you need from your benchmarking efforts? Well, boil things...