When it comes to the internet, speed is everything. Numerous studies show that the average internet user expects a website to load within two seconds and will abandon it if it fails to load in three seconds.
With most websites – be it ecommerce, media, or travel – going heavy on images, the only solution seems to be web acceleration. The first step? Image optimisation.
Rahul Nanwani, CEO and Co-founder, ImageKit, says a picture is “worth a thousand words”. But, on the web, it doesn’t do much if it isn’t optimised.
Rahul, Manu Chaudhary, and Somesh Khatkar, who earlier worked together at online travel platform Ixigo, realised that there were very few ready-made image optimisation products in the market, and that “most available products didn’t integrate easily into a company’s existing infrastructure”.
To address these problems, they launched intelligent image optimisation platform ImageKit in October 2016. The MVP was readied in three months and…