NEW YORK, April 22, 2024 /PRNewswire/ — Today, Booking.com releases new research, with insights gathered from more than 31,000 travelers across 34 countries and territories, exploring the latest consumer attitudes, priorities and influences related to sustainable travel, revealing:
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48% of Americans feel traveling more sustainably is important, but not a primary consideration when planning or booking travel
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One-fourth (26%) feel the damage already done is irreversible, and that the choices they make are not going to change that, while a quarter of travelers (25%) don’t believe climate change is as severe as people make it out to be
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With 32% believing governments hold the most potential for countering economic impacts of travel, and 42% thinking travel service providers hold the key to counteracting the environmental factors, these new insights illuminate the need for increased collaboration to remedy nascent consumer feelings of powerlessness and ensure the continued prioritization of…