Increase Your Website’s Readability in 3 Simple Steps
In our last blog, 4 Ways to Simplify Your Website Design, we discussed the importance of simplicity in design, such as keeping your branding consistent across your website, using the right images, optimizing your website to avoid long load times, and implementing an easy booking process.
Here, we’ll share tips to increase your site’s readability to drive more conversions. Travelers want a friction-free experience. The content you provide and how you display it determines how easily a visitor can navigate the page, get the right information, and find services they’re looking for.
Step #1: Use concise messaging
Communicate clearly and succinctly with relevant content. Remove unnecessary and distracting fluff, filler phrases, and lengthy text—it crowds your pages and confuses visitors. Bullet points help visitors to quickly scan the different services or options you offer. Finally, set expectations…