However, as appreciation of its potential grows, so too does awareness about potential risks and challenges. Concerns around data privacy, intellectual property and cybersecurity proliferate.
Today at Amadeus we are working to balance the two, ensuring we capture the benefits of these new technologies, bringing them to our partners across the travel ecosystem, while doing so in a way that is safe for all.
In response to the changing landscape, we have been structuring our internal operations to do just this. Today we work to maximize the value of AI and Generative AI for our own teams and those of our partners, while also putting safeguards in place.
As a result, we are well-positioned to lead the way in harnessing the power of this new technology for the travel industry. Below we explore the topic in a little more detail.
Understanding the risks
Alongside a desire to drive innovation across our sector, Amadeus is working to understand and address the potential risks…