GDS and travel technology provider Sabre Corporation and LATAM Airlines Group have announced the carrier’s adoption of Sabre Air Price IQ, an intelligent solution that is part of Sabre’s Retail Intelligence suite.
Powered by Sabre Travel AI technology – in partnership with Google Cloud – Air Price IQ allows airlines to generate relevant offers by analysing an airline’s own shopping and revenue management data in real time along with relevant marketplace insights.
It enables airlines to bring their own pricing models and define business rules and strategies to set boundaries for airfare pricing within the solution, to allow for data and insights to turn into actionable output.
It does this by utilising artificial intelligence and advanced machine learning models to deliver optimised air prices and more relevant offers to customers.
“In today’s competitive marketplace, it is crucial to offer travellers a more relevant travel experience. Our partnership with Sabre can help us…