Sabre Corporation SABR is riding on partnerships to augment its growth. The company recently announced that it has collaborated with marketing technology company, Cheetah Digital, to add loyalty management capabilities to its comprehensive offerings.
Cheetah Loyalty solution enables brands to create comprehensive marketing programs that deliver unique customer engagements. Sabre integrated the cloud-based Cheetah Loyalty solution into the Sabre Commercial Platform, which enables the company’s airline clients to virtually manage and market loyalty programs to their consumers.
Sabre’s airline clients will have better information of their travellers and more advanced predictors like preferences shared on social media.
Additionally, airlines will have mobile apps for consumer engagement and transactions, real-time engagement analysis and data to identify potentially high-value customers.
Partnerships to Boost Airline Solutions Business
Sabre’s Airline Solutions segment, despite…