Sabre Corporation SABR recently revealed that LATAM Airline Group has selected it to enhance airfare pricing strategies with the adoption of the Sabre Air Price IQ solution. This innovative solution, part of Sabre’s Retail Intelligence suite, utilizes advanced artificial intelligence (AI) and machine learning (ML) models to optimize air prices in real time, offering travelers more relevant and personalized offers across various channels.
Air Price IQ to Enhance LATAM’s Pricing Strategies
By leveraging Sabre’s Air Price IQ, LATAM Airlines Group aims to revolutionize its pricing strategies, moving from static to dynamic pricing models. This shift allows the airline to adapt quickly to market fluctuations and changing customer demands while maximizing revenue opportunities.
Sabre Air Price IQ offers several key benefits to airlines, including improved conversion rates, enhanced revenue management and increased pricing precision. By analyzing a combination of internal airline data and…