Choice Hotels Names Sloser Chief Commercial Officer

Chris Loser Appointed Chief Commercial Officer at Choice Hotels International

Choice Hotels International has announced the appointment of Chris Loser as its new Chief Commercial Officer (CCO). This strategic hire signals a continued focus on driving growth and enhancing guest and owner value across the company’s portfolio.

Loser brings extensive experience in the hospitality sector to his new role. In his capacity as CCO, he will be responsible for overseeing key commercial functions. These include revenue management, distribution, marketing, and the loyalty program. His leadership is expected to be instrumental in advancing Choice Hotels’ commercial strategies and further solidifying its market position.

The company has highlighted Loser’s proven track record in developing and executing successful commercial strategies. His appointment is seen as a significant step in Choice Hotels’ ongoing commitment to innovation and delivering exceptional experiences for both guests and franchisees. The focus will be on leveraging data-driven insights and a deep understanding of market dynamics to achieve these objectives.

Choice Hotels International operates a diverse portfolio of hotel brands, catering to various market segments. The appointment of a seasoned CCO like Loser underscores the company’s dedication to optimizing its commercial operations and driving sustainable growth in a competitive landscape. His expertise will be vital in navigating market trends and capitalizing on opportunities for expansion and brand development.

Key Points

• Chris Loser appointed Chief Commercial Officer (CCO) at Choice Hotels International.
• New role will oversee revenue management, distribution, marketing, and the loyalty program.
• Appointment is part of Choice Hotels’ focus on driving growth and enhancing guest and owner value.

Read the Complete Article.