Marriott Pulls Plug on Sonder Licensing Deal

Marriott International has officially terminated its licensing agreement with Sonder Holdings Inc. (NASDAQ: SOND), effective November 9, 2025. The termination was initiated due to a default by Sonder. This action removes all Sonder properties from the Marriott Bonvoy program and halts all new bookings through Marriott’s platforms.

The decision represents a significant setback for Sonder, a short-term rental company that had operated under the Marriott licensing framework. The termination reflects broader challenges within the hybrid lodging sector, where companies are navigating operational cost management and profitability pressures.

Marriott has indicated that its immediate priority following the termination is to assist affected guests, working to minimize disruption from the agreement’s end.

Key Points

• Date of termination announcement: November 9, 2025
• Organizations involved: Marriott International; Sonder Holdings Inc. (NASDAQ: SOND)
• Reason for termination: Default by Sonder
• Program impact: Sonder properties removed from Marriott Bonvoy program; all new bookings through Marriott’s platforms halted

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