HOLLYWOOD, Florida — Already a player in the region with brands lower in the chain scale, Accor has been setting the stage to add more of its luxury and lifestyle brands to Central America and the Caribbean.
Accor has bolstered its team in the region in recent years, creating strong results, said Mark Purcell, senior vice president of development, North and Central America, in an interview at the Hotel Opportunities Latin America conference. The company’s focus in the region, and Mexico specifically, has been playing within its entire brand structure, from economy up to luxury. The company has a robust portfolio of Ibis and Novotel properties both existing and in development.
There’s been an opportunity, again specifically in Mexico, for more lifestyle and traditional luxury properties in premier resort destinations, he said. There’s strong pipeline potential across its luxury and lifestyle brands through conversions and new developments.
In the Caribbean, Accor has focused…