The newest lifestyle brand from Hyatt Hotels Corp. is set to debut this summer in Memphis, Tennessee, with a renewed focus on the brand’s positioning.
The Caption by Hyatt brand was first introduced in 2019 in the upscale, select-service segment. It is designed “to be an open space for the community and travelers of all types,” Crystal Vinisse Thomas, vice president and global brand leader for Hyatt’s luxury and lifestyle portfolio, said in an email interview.
Caption is Hyatt’s first brand concept to combine the design and comfort of an upscale, lifestyle-forward hotel with the flexibility and self-guided options of a select-service property, she added.
The brand recently announced its first property will open in late June with the 136-room Caption by Hyatt Beale Street Memphis.
The property will be part of Carlisle’s $400 million, multi-phase, mixed-use development project called One Beale, which will include three Hyatt-branded hotels: Caption by Hyatt, Grand Hyatt and Hyatt…