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Online travel agents connect travelers with different travel services. Unlike traditional travel agencies, OTAs work entirely online. Customers can book hotels, flights, activities, and car rentals using self-service options.
As intermediaries, OTAs facilitate transactions between vendors and customers by showcasing a range of options from third-party providers. Expedia, Booking.com, and Hotels.com are some of the examples of OTA. These platforms provide convenience…
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