STR Analysis Shows European Hotel Industry Shows Promising Growth in February 2025

• In February 2025, hotel performance increased in most major European markets, with outstanding growth in France, Denmark, and Hungary.
• Major events and trade shows significantly impact local market performance, as seen in Frankfurt’s increased occupancy during the Ambiente trade show.

In February 2025, most major European markets demonstrated year-over-year performance growth, with France showing significant growth in revenue per available room (RevPAR).

Hoteliers’ pricing power drove…