Agoda unveiled the fourth installment of its Eco Deals programme at the recently concluded ASEAN Tourism Forum in Malaysia.
This new development further strengthens Agoda’s ongoing partnership with the World Wide Fund for Nature (WWF).
Aligned with the forum’s theme Unity in Motion: Shaping ASEAN’s Tourism Tomorrow, the initiative aims to safeguard wildlife and protect critical habitats across Asia.
Under the Eco Deals initiative, Agoda pledges to donate USD 1 to WWF for every booking made at participating hotels.
That said, Agoda has set itself an ambitious 2025 donation target of US$1.5 million, surpassing last year’s goal of US$1 million.
Aside from Southeast Asian nations, the Eco Deals programme also includes Japan and Korea, expanding to a total of 10 markets.
Funds raised through the Eco Deals programme will support a wide range of conservation projects, including:
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