Beijing, China — August 2023
In short: Traditional Chinese bathing culture revitalized for modern wellness tourism, attracting foreign visitors to hot springs and traditional medicine retreats.
China’s Ancient Bathing Revived for Modern Wellness Travel
Beijing Spa Retreats Combine Hot Springs with Traditional Medicine – According to the China National Tourism Administration, a new wave of wellness spa resorts is emerging across the country, integrating ancient communal bathing practices with contemporary health treatments. These facilities, ranging from 24-hour bathhouses to high-end resorts, offer traditional Chinese medicine therapies alongside hot spring immersion, targeting both domestic and international travelers seeking holistic wellness experiences.
Key Details
- Beijing hosts several pioneering resorts, with prices ranging from ¥1,500 to ¥5,000 per multi-day package.
- The trend began in July 2023, with the first modern wellness spa opening in Chengdu.
- These resorts emphasize 24-hour access and personalized traditional medicine treatments, addressing a gap in the current wellness tourism market dominated by luxury spa destinations.
What Travel Professionals Should Know
TMCs managing Chinese corporate accounts should consider offering customized wellness packages that include both hot spring access and traditional Chinese medicine consultations. This aligns with the growing demand for authentic cultural experiences among affluent Chinese travelers. Airport lounge operators in major Chinese cities may partner with these resorts to provide exclusive wellness lounges, enhancing the pre-travel experience for affluent passengers.
Frequently Asked Questions
What is this new trend?
It involves converting traditional communal bathing practices into modern wellness retreats that combine hot spring immersion with Chinese herbal medicine and spa therapies.
Which travel trade segments does this affect?
This primarily impacts luxury travel TMCs, hot spring resort operators, and hospitality companies specializing in wellness tourism.
When does this take effect?
The trend began in July 2023 and is expected to expand rapidly through 2024 as more resorts open.
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