Skift Take
— Josh Corder
Omri Morgenshtern, CEO of Agoda, is confident the online travel agency can rapidly expand across India but says it needs to work even harder on “localization” efforts to do so. For Morgenshtern, localization means everything from more varied payment options, language options, and better ground support for customers facing problems.
He said at Skift India Summit 2024: “Heavily localization is a focus. We look to bridge the gap for everyone on the ground. Say, we can sell a hotel in Japan to an Indian customer as if they were in Tokyo. Our point of view, if you want to cater to the outbound Indian traveler, you’ve got to localize. They want to pay with the options they are used to; they want customer support they are used to.”
“India needs a lot of localization.”
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