Mumbai: Agoda has launched its first-ever digital ad in India, featuring popular actress Rashmika Mandanna. The campaign film was launched on Facebook and YouTube on 7 November.
The campaign is designed by McCann Worldgroup. The agency leveraged their deep cultural understanding of evolving India to create a concept that resonates with families throughout the country.
The ad film addresses pain points faced by many when trying to plan a family holiday. It features a lighthearted reenactment…