Affirm Holdings, Inc. AFRM recently partnered with an online travel platform, Booking.com, a part of Booking Holdings Inc. BKNG. The deal enables Affirm to provide flexible payment options to consumers for travel bookings, which will boost its transaction volumes.
The deal comes at an opportune time for AFRM as demand for flexible payment options in travel booking is rapidly increasing. Its travel and ticketing purchase volume surged almost 50% year over year in the June quarter. The latest move is expected to make Affirm’s payment options available at checkout across multiple travel brands of Booking Holdings. The deal expands on existing alliances with Agoda, KAYAK and Priceline.
This move adds Booking.com to Affirm’s network of over 254,000 merchants. The massive network includes merchants like Cathay Pacific, American Airlines, CheapOair and many others. The collaboration is expected to boost Booking.com’s sales, help to reach new consumers, increase average order value and…