New data from Booking.com reveals that Canadians are looking forward to “unleashing their best life” for 2024 travel.
According to a survey conducted in July with 27,730 respondents across 33 countries, including 1,009 from Canada, 74 per cent of Canadians said they feel “more alive than ever” on vacation. Additionally, 63 per cent think “they are the best version of themselves while on vacation.”
It’s that mentality to travel that will guide expected trends for travellers next year.
“Our 2024 travel predictions reflect the idea that travel is not a means to escape life, but instead a catalyst to live our best lives,” a statement from Arjan Dijk, senior vice president and chief marketing officer at Booking.com reads. “From thrilling adventures in a new destination to feeling the pulse of a new culture and every experience in between, travel allows us to become the best version of…