SYDNEY, May 22, 2024 /PRNewswire/ — Today, Booking.com releases new research, with insights gathered from more than 31,000 travellers including 1,000 from Australia, exploring the latest attitudes and priorities related to sustainable travel, revealing:
-
New data from the company’s annual sustainable travel research reveals over half of Aussie travellers (54%) feel travelling more sustainably is important, but not a primary consideration when planning or booking travel
-
Almost two thirds of Aussies (67%) feel witnessing sustainable practices during their travels inspires them to be more sustainable
-
Almost half of Aussies (47%) believe governments hold the most potential for countering economic impacts of travel, and 40% thinking travel service providers hold the key to counteracting the environmental factors
“Whilst many Australian travellers have retained a sense of optimism and a desire to have a more positive impact, there is a critical opportunity for the industry to accelerate…