New Booking.com survey finds travellers feel weary, disillusioned about sustainability
Booking.com has conducted its annual global sustainability survey, and this year’s results indicate travelers have a tinge of weariness and disillusionment about their attitudes and decisions related to sustainable travel.
The online survey was conducted in February and gathered insights from more than 31,000 people across 34 countries and territories who had traveled at least once in the past 12 months and who are planning to travel in 2024.
More than three quarters – 83% – of respondents said sustainable travel is important, and 75% said they want to travel more sustainably over the next year, down one percentage point compared with the 2023 survey.
But almost half of the respondents this year – 45% – said sustainability is not a primary consideration when they plan or book travel.
One-third said they feel the damage to the environment that has already been done…