Campaign offers subscribers personalised travel deals
EDreams ODIGEO has reported a 59% spike in revenue for airlines that participated in the 9th edition of its Prime Days campaign.
Prime Days offers eDreams subscribers personalised travel deals, using targeted promotions and excusive offers for its Prime members.
The week-on-week revenue boost came in the week of April 30 to May 3, and represented a 68% surge in bookings for the 700 airlines that took part.
EDreams said the campaign’s focus on AI-driven personalisation demonstrated its ‘powerful impact’ by offering airlines steering, ranking and marketing mechanisms to boost exposure and visibility.
Prime and Prime Days customers can also utilise discounts on dynamic packages, car rental and accommodations.
EDreams reported a 33% increase in the number of accommodation providers participating in the campaign accompanied by a ‘marked increase’ in customer demand compared to the previous edition.
There are now more than 5.4…