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National tourism agency VisitBritain together with with Expedia Group, launched an international campaign to showcase regional destinations in the North East of England, Scotland and Wales.
The ‘GOT THE SHOT’ campaign will help drive awareness of the regions and boost inbound bookings.
Running to March, the campaign uses Expedia Group’s global reach to inspire visitors in Australia, France, Germany and the US to book a trip to Britain.
The campaign is part of VisitBritain’s global campaign ‘Starring GREAT Britain’ which is leveraging the pull of movie and TV locations to boost tourism to Britain.
VisitBritain’s screen tourism research shows that more than 9-out-of-10 potential visitors to the UK would be keen to visit film and TV locations during a trip.
VisitBritain CEO Patricia Yates said: “Partnering with Expedia Group we’re converting the inspiration to visit Britain into bookings.”
“The campaign not only shines the…
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