Novotel’s 37 Collective Puts Everyday Wellness Center Stage
Paris, France — August 14, 2023
In short: Novotel launches 37 Collective, a global longevity-focused network for modern travelers.
According to “Wellness Tourism” – Google News, Novotel, the France-based hotel brand, has introduced 37 Collective, a global network of experts dedicated to translating longevity research into practical tools for travelers. This initiative is part of Novotel’s new “Longevity Everyday” strategy, aimed at enhancing everyday well-being for its guests.
The 37 Collective represents a growing trend in the hospitality industry towards wellness and longevity-focused services. While similar programs exist, such as Marriott’s “Wellness Collection,” 37 Collective appears to focus more on the practical application of longevity research in everyday travel scenarios. This initiative is set to roll out globally, targeting a broad spectrum of travelers seeking to integrate health and wellness into their journeys.
TMCs managing corporate accounts in Europe and North America should prepare to offer their clients access to the 37 Collective network, which provides travelers with tools and insights grounded in longevity research. This could enhance the appeal of Novotel properties to health-conscious business travelers. Airport lounge operators may also benefit by partnering with 37 Collective to offer exclusive wellness content to their lounge patrons, potentially differentiating their offerings in a competitive market.
What is 37 Collective?
37 Collective is a global network of experts that translates longevity research into actionable tools for travelers, aimed at enhancing everyday well-being.
Which travel trade segments does this affect?
This initiative primarily impacts TMCs managing corporate accounts, airport lounge operators, and hospitality brands looking to integrate wellness offerings into their services.
When does this take effect?
The specific launch date is not detailed in the source article.
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