MakeMyTrip revamps Business Class Booking Experience

MakeMyTrip is setting a new standard in travel purchase experiences with its new Business Class Funnel for international flights. This innovative booking flow is designed to transform the purchase experience exclusive to business and first-class travellers, bringing an enhanced experience to this customer set for the very first time.

The traveller today seeks not just transparency, but a clear insight into the value-add and quality of returns on spends. The challenge they face, however, is that of a uniform approach in flight bookings that overlooks the nuances of premium experiences especially critical to long-haul travel. MakeMyTrip addresses this through the new Business Class funnel providing a centralized platform where every traveller can access detailed, relevant information, enabling well-informed decision-making.

Rajesh Magow, Co-founder and Group CEO,…