NEW DELHI,April 2, 2024: Singapore Tourism Board (STB) and MakeMyTrip, India’s leading online travel company, have signed a Memorandum of Understanding (MOU) to promote Singapore as a key destination to Indian travellers. This is the first MOU between the two organisations.
Under the MOU, STB and MakeMyTrip will embark on joint activations and campaigns to boost inbound travel to Singapore in 2024. STB will also tap into MakeMyTrip’s market understanding and insights to curate unique travel holiday packages targeting consumers in India.
Ms Melissa Ow, Chief Executive, Singapore Tourism Board said, “We are delighted to commence this journey with MakeMyTrip under our first-ever MOU with an online travel platform in India. Through this partnership, we want to deepen Indian consumers’ brand affinity for Singapore and reinforce the city’s appeal and enhanced offerings for various segments of Indian visitors.”
Mr Rajesh Magow, Co-Founder and Group CEO, MakeMyTrip added,…