As a sense of normalcy and optimism returned following the second wave, travel was clearly one of the many life experiences that people couldn’t wait to immerse themselves in again. With people returning to travelling again there was a sense of uncertainty that continued to linger on. As India’s leading online travel company, MakeMyTrip understands the anxieties associated with an uncertain trip or a cancelled trip. It is this emotion of anxiety associated with an uncertain trip, the hassle and worry of refund claims that MakeMyTrip aims to solve through its latest campaign, ‘JoHogaWOWHoga’.
Starring Ranveer Singh and Alia Bhatt, the company in its latest TVC aims to encourage travellers to plan, book and travel again without any worries associated with cancellation or refund claims. Shot in a circus arena, the TVC has been smartly weaved around a background (i.e. circus) that is synonymous to high risks and uncertainties –subtly…