The pandemic and months of lockdown have given the tourism sector in Malaysia an opportunity to reset and do things a little better moving forward.
It was a consensus that was reached by local and international tourism experts during a recent panel discussion.
At one point, Tourism Malaysia deputy director-general Datuk Musa Yusof, who was a keynote speaker at the event, even called Covid-19 a “blessing in disguise”.
“This is a time for us to reset the whole thing,” he said, referring to Malaysia’s tourism industry.
Musa shared that in the early days of the pandemic, government agencies and other stakeholders discussed potential reset strategies, and rethink destination appeal.
“This is the time to review product qualities and in a way, decide what markets (to focus on) and then to reinvent the product or repurpose, as well as to look into different ways of marketing,” he said.
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