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The company revealed the data in its 2025 Transparency Report, noting that moderators reviewed approximately 4.2 million reviews either before or after they were published. Tripadvisor uses a three-tier review system, which includes automated reviews, human oversight, and community input.
In 2024, 87.8% of the 31.1 million reviews passed automated reviews and were published, while 7.3% were rejected through technology analysis and 4.9% were flagged by moderators.
Top Fraudulent Practices
The majority of fake reviews (54%) came from the practice of “review boosting,” where businesses or partners post positive reviews to boost their ratings. Tripadvisor warned nearly 9,000 businesses that provided incentives to customers or employees to post positive reviews.
Member fraud, which is the posting of reviews that violate guidelines, accounted…
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