Strategic agreement between Ministry of Tourism and TUI Group

Following the signature of the memorandum with TUI, Mr. Theoharis said: “I am very happy to announce that today I signed a very important strategic agreement with TUI in which:

– We set a common target to bring 50% of the tourists the group brought to Greece in 2019. Approximately 3 million tourists came to Greece last year via TUI.

– We aim to achieve this target through joint advertisement. Greece will be the first country that TUI will cooperate with in this way.

– We are planning common actions for the extension of the tourism period, a crucial issue for this year’s success.

– We are intensifying our efforts to extend tourists’ stays in Greece.

– We are putting emphasis on strategic reorganisation and development of sustainable tourism.

– We will plan new cruise routes for this year and for the following years.

– We are focussing on digitalisation and less bureaucracy.

This agreement is very important for the country’s efforts to gain the lost ground…