Rio’s Carnival Expected to Attract More Foreign Tourists | .TR

In 2023, Brazil earned billions of dollars from international tourism, a sign of recovery from the pandemic. As we start 2024, the country is optimistic about the future. Embratur (Brazilian Agency for International Tourism Promotion) has predicted that around 200,000 foreign tourists will visit Brazil during the Carnival, and they are expected to spend around R$900 million in the country.

Marcelo Freixo, the president of Embratur, believes this will lead to three important outcomes: employment, income, and joy, which are essential for everyone. Tourism generates almost 8 million jobs in Brazil, benefiting many, such as cab drivers, Uber drivers, beach vendors, waiters, and more. Freixo emphasized that tourism is more than just leisure; it is a vital sector of Brazil’s economy.

2023 Performance

Last year, foreign spending during the Carnival increased by 56%, according to data from VCA (Visa Consulting & Analytics). Argentina, Chile, and Uruguay were the most significant source markets for foreign tourists to the country during this period.

The cities that saw the highest rate of growth in international transactions and were most visited by foreigners were Florianópolis, Rio de Janeiro, Bombinhas (SC), São Paulo, and Balneário Camboriú (SC).

The CNC (National Confederation of Trade in Goods, Services and Tourism) estimates that the projection for foreign tourists this year will contribute to a total revenue of R$9 billion during Carnival 2024. If this figure is achieved, it would represent a 10% increase from last year’s period and be the first time surpassing the pre-pandemic period.

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