Emirates and the China Cultural Centre in the UAE signed a Memorandum of Understanding (MoU) centered on Chinese tourism at the recent Arabian Travel Market (ATM) in Dubai.
The aim of this new collaboration is to significantly increase inbound tourism to China. This strategic partnership will leverage Emirates’ extensive global network to promote China as a top travel destination.
Signing at Dubai Arabian Travel Market
The signing was witnessed by prominent dignitaries His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive of Emirates Airline and Group, and Her Excellency Ou Boqian, Consul General of the People’s Republic of China in Dubai.
The MoU was formally signed in Dubai by Orhan Abbas, Emirates’ Senior Vice President, Commercial Operations, Far East, and Liu Yang, Director of the China Cultural Centre in the UAE.
Nabil Sultan, Emirates’ Executive Vice President, Passenger Sales and Country Management, was also present.
Boosting China’s…
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